MAP POLICY
U.S. Enzymes Minimum Advertised Price Policy
Resellers alone have the sole discretion to determine both advertised price(s) and selling price(s). However, in order to preserve the U.S. Enzymes brand equity in the marketplace and prevent erosion of the products' perceived value, Master Supplements Inc. has adopted a unilateral Minimum Advertised Price Policy (MAPP) with respect to its U.S. Enzymes brand products that is 100% of the MSRP. In other words, for products intended to be sold to Healthcare Professional and their patients, there is NO observed minimum advertising policy.
Under this Policy, U.S. Enzymes reserves the unilateral right to reduce trade funding and/or discontinue the sales to any seller of who advertises U.S. Enzymes brand or other professional only products at prices below the suggested minimum advertised price or listed MSRP. Sellers of U.S. Enzymes brand products include, but are not limited to, HCP’s, (HCP Websites, Third Party Websites, Distributors websites).
This policy is in effect with or without customer signature. If you carry U.S. Enzymes brand products, please notify the appropriate individuals at your company of this Policy to ensure they are aware of this Policy when determining how you will advertise and promote U.S. Enzymes brand products.
Products that are available to all customer types with no restriction are considered "retail" products, and depending on the sub-brand may have an observed MAPP.